<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[The Sequoia Project]]></title><description><![CDATA[Making Business Simple]]></description><link>https://www.tspunlimited.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 02 Jun 2026 22:52:19 GMT</lastBuildDate><atom:link href="https://www.tspunlimited.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How I Learned to Walk Again Without Surgery: The Lesson That Changed How I See Everything]]></title><description><![CDATA[After everything that had happened the next step was figuring out whether my spine could actually be repaired. So I started seeing specialists. Neurosurgeons. Orthopaedic surgeons. Spinal specialists. Every appointment felt exactly the same. They would review the scans, look at the damage and explain the same thing in slightly different words. Without life threatening surgery there was a high chance I would never function properly again. Something about that answer never sat right with me....]]></description><link>https://www.tspunlimited.com/post/learned-to-walk-without-surgery-never-accept-first-verdict</link><guid isPermaLink="false">6a1432c3b6bdb307fe706be0</guid><pubDate>Mon, 25 May 2026 11:31:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86e92_e97f55ea532a4b339d0f065b99825e45~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dale Meyer</dc:creator></item><item><title><![CDATA[The Real Cost of Hustle Culture: What Losing My Body Taught Me About Building a Business]]></title><description><![CDATA[A lot of people ask me what it was actually like when I damaged my spine. The truth is it was one of the hardest periods of my life. Not only did I lose feeling in my legs. I developed a condition called Cauda Equina Syndrome which, for any non medical professionals reading this, means you lose the ability to go to the bathroom by yourself. So sit with that for a moment. Before the injury you are a relentless savage. Building businesses with nothing but sheer force and stubbornness....]]></description><link>https://www.tspunlimited.com/post/real-cost-of-hustle-culture-spine-injury-business</link><guid isPermaLink="false">6a1431dcb3f40ff4eee8fef3</guid><pubDate>Mon, 25 May 2026 11:28:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86e92_14517a05e60c43e1947ec263c74e0178~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dale Meyer</dc:creator></item><item><title><![CDATA[How to Build a Business That Runs Without You: The Injury That Forced Me to Figure It Out]]></title><description><![CDATA[For the first six months of our construction expansion I worked 100 hours a week. No breaks. No days off. No exceptions. On the tools all day. Plastering, carpentry, building decks, running jobs. Then home to work on the business. Three hours sleep and straight back into it. I used to think this was heroic. That "no one works harder than me" meant something. That the grind itself was the point and that made me special. Then my body gave out. I herniated the L4 L5 disc and sequestered the L5...]]></description><link>https://www.tspunlimited.com/post/how-to-build-business-that-runs-without-you</link><guid isPermaLink="false">6a1430a7b6bdb307fe706804</guid><pubDate>Mon, 25 May 2026 11:22:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86e92_2602d02752124220959943cbef304473~mv2.jpg/v1/fit/w_752,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dale Meyer</dc:creator></item><item><title><![CDATA[How I 10X'd the Business Using the Same Trick Twice]]></title><description><![CDATA[Twelve months into property management and the same question came back around. How do we grow from here? Last time I had asked that question the answer was to solve a parallel problem for a customer who already trusted us. It had worked so well it almost felt too simple. So I went back to the same process and asked the same questions out loud. What worked last time? Solving a parallel problem for our customers. Can we do that again? Not really. We were already handling every single part of...]]></description><link>https://www.tspunlimited.com/post/same-growth-strategy-twice-waste-removal-construction</link><guid isPermaLink="false">6a142ffeb883334b04e9a4bc</guid><pubDate>Mon, 25 May 2026 11:19:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86e92_3641aaecaac54cff879b32527cd3fd92~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dale Meyer</dc:creator></item><item><title><![CDATA[How I 5X'd My Business Without Starting a New One]]></title><description><![CDATA[Once we had nailed the systems that made us stand out, something unexpected happened. I found myself only working about 20 hours a week. Fielding enquiries, managing three trucks and operators, invoicing. The business was running. Really running. And for the first time I had the headspace to look up and ask what came next. More trucks? Another business? Something completely different? The answer came from a conversation I almost did not have. I was visiting a waste removal customer's...]]></description><link>https://www.tspunlimited.com/post/how-to-grow-business-without-shiny-objects</link><guid isPermaLink="false">6a142f26d681fe01d1682738</guid><pubDate>Mon, 25 May 2026 11:16:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86e92_558083ae62554a79a46c16a58dfdbcca~mv2.jpg/v1/fit/w_991,h_991,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dale Meyer</dc:creator></item><item><title><![CDATA[How a Backyard Deck and a Skip Bin Problem Became My First Business]]></title><description><![CDATA[It all started before I even had a business plan. My girlfriend's parents at the time, incredible people, asked me how much I thought it would cost to build a deck in their backyard. I was a boilermaker by trade. Welding and fabrication. No timber work. No decking experience whatsoever. I said "I can give it a shot if you want to save some coin. I'm pretty sure I could build one." Incredibly, they agreed. Cue the Rocky montage music. I became completely obsessed. I designed and built a deck...]]></description><link>https://www.tspunlimited.com/post/how-i-got-my-first-business-idea-waste-removal</link><guid isPermaLink="false">6a142e7cb883334b04e9a202</guid><pubDate>Mon, 25 May 2026 11:13:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86e92_6dd5f685b13a4798a4490cfa4e0be5e2~mv2.jpg/v1/fit/w_1000,h_719,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dale Meyer</dc:creator></item><item><title><![CDATA[The Confidence Equation: How to Build Unshakeable Self Belief as a Business Owner]]></title><description><![CDATA[When the business started growing faster than I could keep up with, I had a problem nobody talks about. Not a cash flow problem. Not a staffing problem. Not a marketing problem. A confidence problem. On the outside the business looked like it was working. On the inside I was scrambling, second guessing every decision and running on adrenaline and anxiety in equal measure. The business was moving faster than my belief in myself was. So I did what I always do when something is not working. I...]]></description><link>https://www.tspunlimited.com/post/confidence-equation-business-owner-self-belief</link><guid isPermaLink="false">6a142d96b6bdb307fe70629d</guid><pubDate>Mon, 25 May 2026 11:09:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86e92_ca372923c54f4179bcc7a9a5b0213d37~mv2.jpg/v1/fit/w_900,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dale Meyer</dc:creator></item><item><title><![CDATA[A Brand is Just an Expectation: How Four Simple Promises Built an Unstoppable Reputation]]></title><description><![CDATA[When I scaled my waste removal business I was completely self taught. No marketing degree. No business mentor. No playbook. Just a bloke figuring it out as he went and paying close attention to what was actually working. The biggest driver of our growth came down to something simple that most people overcomplicate. A brand is not a logo. A brand is an expectation. Think about Louis Vuitton. The moment you interact with that brand you expect a certain experience. The quality, the presentation,...]]></description><link>https://www.tspunlimited.com/post/brand-equals-expectation-four-promises-business-reputation</link><guid isPermaLink="false">6a11b696b883334b04e583f7</guid><pubDate>Sat, 23 May 2026 14:17:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86e92_25ee6efac55f476680d42e3510eac6c6~mv2.jpg/v1/fit/w_922,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dale Meyer</dc:creator></item><item><title><![CDATA[How One Customer Became a Fully Booked Business in 30 Days]]></title><description><![CDATA[After Marilyn, everything changed. But not because the phone suddenly started ringing and I got lucky. It changed because I made a decision that most people starting out never make. I took every single thing that made that first job remarkable and turned it into the standard. Not a one off. Not something I did when I felt like it. The standard. Every customer. Every time. Word spread fast. Within a month I was fully booked. Trucks working. Days planned. The silence of those first three weeks...]]></description><link>https://www.tspunlimited.com/post/one-customer-fully-booked-business-systems</link><guid isPermaLink="false">6a11b62d8fa816dacc811634</guid><pubDate>Sat, 23 May 2026 14:15:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86e92_589ac0e4813344a0aeb398c40643a427~mv2.jpg/v1/fit/w_1000,h_756,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dale Meyer</dc:creator></item><item><title><![CDATA[The First Customer Who Changed Everything: How One Free Job Built My Entire Business]]></title><description><![CDATA[I waited three weeks. No calls. No enquiries. Just silence and a phone that refused to ring. Then on day twenty one, a 67 year old woman named Marilyn called. She had seen my flyer and needed a few old deck footings removed from her backyard. I was so excited I could not sleep. 7:55am. Her front door. I knocked. She opened it and looked at me. "Oh. You're on time." I smiled. "Of course. I'm not in the business of messing you around." She told me to wait while she got her shoes so she could...]]></description><link>https://www.tspunlimited.com/post/first-customer-story-marilyn-business-lesson</link><guid isPermaLink="false">6a11b4fba2438924d10f1494</guid><pubDate>Sat, 23 May 2026 14:11:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86e92_585ee1e6576649cdbd84620ebe762f75~mv2.jpg/v1/fit/w_704,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dale Meyer</dc:creator></item><item><title><![CDATA[It Only Takes One Opportunity: How Dale Meyer Built Everything From a Single Phone Call]]></title><description><![CDATA[Quitting your job is exciting. Buying the truck is exciting. Telling everyone you have started a business is exciting.  You know what is not exciting? The first three weeks when nobody calls. When I started my waste removal business I did everything you are supposed to do. Flyer drops. Business cards in coffee shops. Facebook posts. Local community groups. Every single day I was doing the work. And every single afternoon I was staring at my phone. No enquiries. No income. No guarantee it was...]]></description><link>https://www.tspunlimited.com/post/one-opportunity-fortune-favours-prepared-business</link><guid isPermaLink="false">6a11b41f8fa816dacc811247</guid><pubDate>Sat, 23 May 2026 14:07:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86e92_c6e8f6ce2d3f4ac28dc416baefefa646~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dale Meyer</dc:creator></item><item><title><![CDATA[Stop Researching, Start Doing: The Lesson Every New Business Owner Needs to Hear]]></title><description><![CDATA[Here is a time saver for every new or aspiring business owner reading this. When Dale Meyer started his first business in waste removal he had absolutely no idea what he was doing. So he did what most people do. Listened to podcasts. Watched YouTube videos. Read books. Took notes. Saved quotes. Filled notebooks with ideas and highlights and things that felt important at the time. And then looked up and six months had gone by. Consuming information feels like progress. It is not the same as...]]></description><link>https://www.tspunlimited.com/post/stop-researching-start-doing-new-business-owners</link><guid isPermaLink="false">6a11b35da2438924d10f11b6</guid><pubDate>Sat, 23 May 2026 14:04:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86e92_e02daa61ccac4a78a3c78f8f3302f13e~mv2.jpg/v1/fit/w_916,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dale Meyer</dc:creator></item><item><title><![CDATA[What an ASIO Raid Taught Me About the People Around You When You Chase Success]]></title><description><![CDATA[This one is a little different. Between the false promises, the stolen superannuation and the office politics, my previous place of employment was raided by Australia's Security Intelligence Organisation on multiple occasions. Phones in a bucket. Sat on the kerb in the car park. Waited. I told people about it. Friends, family, people I trusted. And almost every single one of them said some version of the same thing. "Oh well, sometimes this stuff happens." "It's a good job, you don't want to...]]></description><link>https://www.tspunlimited.com/post/asio-raid-lesson-people-success-comfort</link><guid isPermaLink="false">6a11b2ccc9b7de4f2a1dc7dc</guid><pubDate>Sat, 23 May 2026 14:00:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86e92_5ba36a5b7a744cc288061c01f26a467b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dale Meyer</dc:creator></item><item><title><![CDATA[Running Away or Running Toward: The Mindset Shift Every Entrepreneur Needs to Make]]></title><description><![CDATA[Probably one of the wisest things I have ever heard. You are either running away from something or running toward something. The premise is simple. The feelings of pain, dread and regret, or the feelings of excitement, possibility and purpose, will eventually become strong enough to make you want to change. One of them will always win. The question is which one is driving you. I hated my job as a tradesman. Not mildly disliked it. Really, genuinely hated it. At the time I thought that was a...]]></description><link>https://www.tspunlimited.com/post/running-away-or-running-toward-entrepreneur-mindset</link><guid isPermaLink="false">6a11b2118fa816dacc810eaf</guid><pubDate>Sat, 23 May 2026 13:58:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86e92_2967e295144841e6a4db2391067f2362~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dale Meyer</dc:creator></item><item><title><![CDATA[Why Living in a Van Made Me a Better Businessman: How Solitude Unlocks Original Thinking]]></title><description><![CDATA[Not a lot of people in my new circle know this about me. Back when I was younger I quit everything, built a van and spent a year travelling around Australia with almost nothing. No passive income. No systems. No plan worth speaking of. My entire process management at the time consisted of tracking how much fuel I had and how many mandarins were left in the back. I was living off savings, almost completely alone, with nothing but time. That probably does not sound like your typical guru...]]></description><link>https://www.tspunlimited.com/post/solitude-original-thinking-business-advantage</link><guid isPermaLink="false">6a11b114c9b7de4f2a1dc504</guid><pubDate>Sat, 23 May 2026 13:54:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86e92_2848efbb14f54fefad114d4a6d2fc30b~mv2.jpg/v1/fit/w_922,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dale Meyer</dc:creator></item><item><title><![CDATA[Getting Paid to Learn: The Business Lesson I Learned in a Welding Workshop at 2am]]></title><description><![CDATA[It has been an insane seven years. Looking back now it is so clear how many mistakes I made. And as I write that I smile, because what else could really be expected when you attempt to build something 100% self taught. As green and as naive as I was, there is something genuinely fun about watching a young man learn the hard way. The idea that became The Sequoia Project When the businesses finally became passive enough to step back from, my girlfriend and I started travelling. Somewhere along...]]></description><link>https://www.tspunlimited.com/post/getting-paid-to-learn-business-lesson</link><guid isPermaLink="false">6a11b006a2438924d10f0c35</guid><pubDate>Sat, 23 May 2026 13:50:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86e92_9805d0de0814425795cee2820b6e6e62~mv2.jpg/v1/fit/w_1000,h_922,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dale Meyer</dc:creator></item><item><title><![CDATA[From 100 Hour Weeks to Passive Income: ]]></title><description><![CDATA[I have not posted anything on social media in about 10 years. In 2026 that genuinely confuses people. But here is my reasoning. I never much liked social media when it came out. As a tool for business it is undeniably powerful, but I did not think most people, myself included, were ready for it. Like any tool in the hands of someone who has not learned to use it properly, it can do more damage than good. So I left it alone and got to work. Seven years ago I started my first business. We began...]]></description><link>https://www.tspunlimited.com/post/from-100-hour-weeks-to-passive-income</link><guid isPermaLink="false">6a11ae2458e6754d67c6a267</guid><pubDate>Sat, 23 May 2026 13:46:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86e92_3da2ff3a0994413786da30ff1b075d15~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dale Meyer</dc:creator></item></channel></rss>