Episode #10 - Breaking Free from Decision Paralysis
The ten biggest business mistakes to avoid — from spending money too early, to not knowing what you're actually selling, to scaling too fast. Dale and Coby deliver honest, experience-backed lessons so you don't have to learn them the hard way.
Hello and welcome to the Sequoia Project podcast. Episode 10. Today we are going to talk about what it's like to be paralyzed by decisions or decision paralysis.
Dale: Something that's come up for me — you three times talking to clients this week is that they know what to do. They have the idea or they've already in business and they have an idea on how to expand it. But they have so many options that they just don't do anything because they just literally paralyzed by the amount of decisions they could make or the fear of what that decision might look like. Usually it's something that takes you outside of your comfort zone.
Coby: How many messages would you have of me talking to you, trying to make decisions and being like, oh, I think we should do this. But what are your thoughts on that? I know what I'm doing, but it's always been not confident in that's what I should do. I'd struggle to stick to that said decision because I think like, I've made this decision, but there's so many other things that I could do with it.
Dale: If you were going to start your business, don't kill too much time on branding, logos, getting the perfect website. The amount of time that I had personally spent, was like, logo has to be perfect. No one actually cares. Don't lose a lot of time on branding upfront. Put some time into it. You gotta put effort into things you do. But it just needs to be good. It doesn't have to be perfect.
Dale: The first thing is, is if you were going to start your business, don't kill too much time on branding. The second thing — don't worry about perfection. Perfection doesn't exist in this situation. If I threw you a football and said kick that — you've never done it before — you're gonna kick it like shit. But once you kick it, I can say, alright, cool, here's what you need to work on. And then you kick it 100 more times and it's getting better. Every time it's your first day doing anything, you're not going to get it perfect.
Dale: The comfortable cycle: you start at the top in a comfortable position. If you want something to change, something is gonna have to change because the actions you've been doing that you're comfortable doing have got you to where you are, but they're not getting you to where you wanna be. So the next stage — we need to get uncomfortable. You need to do something different. You need to do something that you haven't done before because it's going to generate a different result. From there, we go down to the bottom of the circle, which is practice. Once you have that, you will receive opportunity. And then once you have that opportunity and you use everything you use in the circle, you go back up to the top and you get comfortable again. That's the cycle.