Episode #15 - What Would We Do if We Didn't Start a Business?
Hustle culture — is it all it's cracked up to be? Dale and Coby dig into what the grind mentality gets right and what it gets dangerously wrong. Plus, they share what's actually working in their businesses right now and why being authentically yourself is the most powerful business strategy in 2026.
Hello and welcome to the Sequoia Project podcast. We are on episode 15. And we're going to be talking about what we would actually be doing if we didn't start business, which is a very, very fun topic because we were both in very different stages of life too, but different jobs.
Dale: I think this is just a fun thing for anyone out there that comes across this and is listening and goes, you know, this is fun to listen to, but I don't want to get into business. There is a life, there is a pathway that we could have taken that we never got into.
Coby: When I finished school, actually, I wanted to go study. I wanted to go into uni. I actually wanted to go study audio technician. So I wanted to study how to do all that and how to do like in studio recording for music and whatnot. That was my original goal when I finished school. Then I went into the fitness industry because I hated myself and that's how anyone gets into the fitness industry. I got my first job at a gym. I think it's, yeah, the fitness industry was somewhere where I very much sat. If I hadn't have started a business, I would have gone into completing my cert four and gone into personal training. That would have been my goal.
Dale: For me it would, yeah, yeah, absolutely. Especially my latest one, but we're not going to talk about that here. Yeah, for me — what I would have done if I didn't start a business when I did, I think I probably would have gone down the line of what can I earn the most money doing with my current skillset? I did look into a stint of working in Antarctica because they send fabricators and welders and boiler makers and engineers down to Antarctica to manufacture stuff. And I was like, that kind of mixes my lust for adventure and a high income kind of thing. I actually applied for it a while ago, but I had glandular fever at the time. So when I went to do a physical or medical, they were like, we can't send you down there. The other avenue was underwater welding. The pay rate was something crazy — like 380 bucks an hour. And that kind of mix of adventure and work.
Dale: The first thing I ever did when I started making money was I turned around to my girlfriend at the time and said, don't do anything. Don't worry about it. I'll just take care of it. Because then anytime I had free time, I knew my favorite person was going to be there. Then the first thing that I ever did that gave me the best feelings was when I went to a cafe that we'd been to like 20 times, I looked at the menu and I was like, I just bought the whole cafe. Like it was this really cool first moment of — oh, the thing I'm doing actually produces money. And I don't have to stress about a milkshake being $9 anymore.
Coby: I think the biggest thing to acknowledge as well — business made so many things better in my life. My best friend now is in business and I think it's brought us a lot closer. And even then, both of us doing our own business, somehow managed to always find time to be with each other and hanging out. It's built so much on us, like really a hell of a lot closer. And now there's a whole new thing to bond over.
