Episode #18 - Business Hype
New year, new goals. Dale and Coby share their personal and business goals for 2026 — from Coby booking 40 weddings and growing authentically on social media, to Dale scaling the Sequoia Project to 2000 businesses and finally getting back on social media himself. Plus a practical breakdown of how to structure your year for maximum results.
Hello and welcome to the Sequoia Project podcast. Episode 18. Today we are going to talk about something that's hot on the press this week. We're talking about the Paul brothers.
Dale: I wanted to talk about them and kind of use them as an example because in 2025, there's a type of business that is getting more and more prominent. The whole premise is people are making insane offers and there's no substance behind it. And I think that's where, as an audience and as a market, we need to start actually being smarter.
Coby: Jake Paul, he ended up going to boxing and started off — people say it wasn't rigged to begin with, but now he's definitely rigging all of his fights and all that sort of stuff to get mad clout. Apparently he was paid before his loss, still over $900,000 for this fight. Actually it was 95 million dollars richer for his loss.
Dale: What I hate about what this sets a precedent for and as an audience and as people with buying power that are gonna spend our money — it seems like there's so many businesses out there that are just like, we'll just do a shit ton of marketing. It doesn't matter how bad the product is, it doesn't matter how bad the service is, it doesn't matter if the customer even enjoys what they're getting. We'll just make sure the hype is as good as it can be. I think business owners, you need to have substance behind your offers. Make bullshit offers, but please hold yourself accountable to making the world better by making them. As customers, don't be fooled by everything that is just shiny and hype because you will give people money for nothing.
Coby: What would happen to businesses in 2025 if you weren't allowed to market whatsoever? I think the stuff that would sell is going to end up being a lot more quality. Because you don't have the type of people that are going to just be spending — if something pops up on your Facebook and it's like $5 for this super cool gadget that might be shit, you're not gonna have a second thought of buying this $5 thing. But if you had to go out and meet every person, you'd have a lot more priority probably on trying to keep customers happy through quality rather than their social image.
Dale: Small businesses keep big businesses accountable because they have to provide good quality shit. Small businesses are kind of like exactly what Coby said, where you can't be a small business with only 10 customers and you treat them like shit, you won't have a business next week. So you have to try and sell good shit. And it's them trying to innovate and sell good shit that makes the big businesses have to actually go, well, we can't keep doing this because they'll take our market.