Episode #22 - What's Working For Us in 2026
Expectations vs reality — the episode that tells you the truth about what business actually looks like before you start. No Lamborghinis, no overnight success. Just an honest look at timelines, romanticised ideas, and why testing then measuring beats working hard for the sake of it.
Hello and welcome to the Sequoia Project podcast. Episode 22. We've been doing this for a little bit now. We're going to be covering shit that's working for us in business in 2026.
Coby: The big thing which I think you could probably guess is what's working in my business is making bullshit offers. For anyone that doesn't know what bullshit offers are, it's literally exactly what it is. It's something that's so outrageous, so scroll-stopping, so just crazy with it that people can't not go in there and be like, I want this. And it can work in any business.
Coby: We did a lot of testing organically first with them which really helped us figure out what offer was going to work the best and we used a lot of different offers coming up into it. It's definitely booking us out so far and especially for January, like the amount of people that I'm talking to with it has been crazy. And I mean the goal for us is booking out a minimum of 40 weddings this year and next year — so 80 weddings over the next two years.
Coby: Also being more authentically me — which when I started I thought I had to be very professional. And that was the way that I had to sell all this sort of stuff. It's only recently where I'm like, well, I don't actually want to do that. And I want to be me. And even just from client meetings and everything I'm told — they loved the fact that you're offering things like this and it's a blast, like it's great. And people can sense authentic personality before you even jump on a call.
Dale: On my side — what's been working early on is we finished up with a few clients end of last year, which is fantastic. They all met their goals. We opened up a couple more slots. We do half an hour quick chats weekly. And the results that we get from that are huge, but not only that, the feedback that we get from that is huge. They have to bring back results every week. And that isn't so much a lead generation thing, but it does scale our business in two ways. One is I can fit in more people. Second way it helps is we invest in businesses within the Sequoia project. So the more people I meet and the more intimately I get to know them, the more I get to know who they are as an operator, what their business actually solves, what their vision is — which means it gives us chances to invest in those businesses further.